Sports in Space
Made in collaboration with FRIENDS.
A case study for celestial sport.
“For centuries, sports have been humanity’s universal unifier. They’ve given us a sense of self as much as they’ve pushed us all past what we thought ourselves capable of. And yet, all that made sports thrilling feels more inadequate and outdated every day—limited by our earthbound expectations. To establish a new era of fair play, sports need to go where they’ve never been played before... which is why we’re launching them in space.”